Reputation Management

Customer Experience Insights from Cutting Edge Leaders

The product of your business or brand’s total interaction with your customer is the definition of customer experience (CX). However, customer experience is not just a philosophical understanding, these interactions are a vital metric that can, and should be, quantified. But, business owners need to understand that CX is not…
Reviews Influence What We Buy (1) (1)

The Surprising Way Reviews Influence What We Buy

There is no denying the authority that ratings and customer reviews hold for both online retailers and listings for local SMB’s. We tend to rely on the opinions of others from product and service reviews and ratings to help us make a purchasing decision. New research findings suggest reviews influence…
Senior Citizen Reviews

Encouraging Reviews from Senior Citizens

The up and coming demographic on social media is, drum roll please . . . senior citizens! That’s right, as an ideal way to connect with friends and family, far and wide, those 65 years and older are 39 million strong on social media sites like Facebook, Skype, and Twitter…
Young girl using smart phone,Social media concept.

How to Create and Optimize Social Media Channels 2017

Creating your social media profiles and optimizing them for search establishes your business presence on sites such as Google, Trip Advisor, Facebook, Yelp, and others! Check out our free resources below to learn best practices in 2017 for making the most of your social media channels. Create and Claim Your Social…

How Online Reviews Can Get You More Clients

As a business owner, you’re always looking for new and effective ways to improve your marketing and bring in more customers. But one tactic that many businesses fail to make use of is online reviews of their products and services, and that’s a mistake. Online reviews can be one of…

5 Ways to Boost Your Brand Reputation

The way that consumers feel about you or your company is hugely important in terms of your overall success.  When you decide on the brand that you want to represent you - either individually or as a recognizable connection to your company - it is crucial for you to stay aware of the feelings that your existing or potential customers associate with it.  This is what is referred to as your “brand reputation” and it might make more of a difference than you would guess. 

When your brand reputation is positive, it’s much more likely that potential customers will seek out your product or service, and feel more positively about it even before their purchase.  This is obviously favorable to having to try and win over customers who have begun to associate your brand with an unfairly negative reputation that was due more to a shortfall in brand maintenance than to any actual performance issues with your service or product. 

Here are five useful ways that you can give your brand reputation a boost that will draw more customers your way:

Respond Consistently and Promptly

A responsive customer service presence can go a long way toward building up your brand reputation and really, is just good business practice.  Whether a customer sends a direct email, writes a product or service review, or posts on your company’s social media pages, they should receive a response in a timely manner and of the appropriate tone.  Was there praise for your product?  Politely thank them.  Did they have a negative experience?  Reach out and make an attempt to contact them privately to address the problem.

Get Good Reviews from Your Customers

When a customer is pleased, they are almost always willing to give you a good review!  Give satisfied customers the opportunity to do so by contacting them immediately after they have received your product or been happy with your service.  The sooner you can prompt them for a review, the better it’s likely to be.

Own Up to Mistakes

Everyone makes a mistake sometimes. This is unavoidable human nature.  For this reason, people are willing to listen to an explanation or an apology, even from a business or company - but waste no time and craft a response that is honest and clear.  If there is a legitimate reason that you should be issuing an apologetic statement on behalf of your company, then it’s best to admit it. 

Follow Your Reviews

There are a lot of different ways to set up notifications that will alert you when your brand is mentioned online and it’s worth the effort to make sure that you see as many as possible.  This is useful not only for the sake of responsiveness but also as a kind of temperature gauge about how your brand is being perceived.  It can also help you head off potentially damaging statements about your company.  Word travels unbelievably fast on the internet and one bad comment can rapidly turn into fifty.                

Utilize Automated Tools  

All of the methods mentioned here can be simplified significantly by using one of the many tools now available to manage the reputation of your brand.  Of those tools, one of the most useful is the online resource YouReview, which can cover all of the points touched on above and then some.  It can track brand mentions and alert you about them, push positive reviews out to your social media accounts automatically, and prompt customers to review your company at the moment best primed for positive feedback.

The constant online presence of customers who now have a much louder voice when it comes to product or company satisfaction has changed the way that people do business.  While this can admittedly sometimes be a double-edged sword, with the right management and tools, it’s far simpler now to build up a great brand reputation much faster than ever before.  




SEO Benefits of Getting Online Reviews for Your Business

The importance of online reviews to a business’ marketing strategy has been common knowledge for years. The SEO boost from getting online reviews can be substantial. According to a study by YotPo that followed 30,000 online business getting reviews over a nine-month period, it showed significant search rankings boosts. Clearly, reviews…

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