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google-qa

What You Should Know About Google’s Local Q&A Feature

Launched in August of 2017, Google’s Questions and Answers feature located within a business listing in local results, has incredible potential. After all Google’s mission is to ‘organize the world’s information and make it universally accessible and useful.‘ But this feature seems to be going unnoticed by local merchants and…

Customer Experience Insights from Cutting Edge Leaders

The product of your business or brand’s total interaction with your customer is the definition of customer experience (CX). However, customer experience is not just a philosophical understanding, these interactions are a vital metric that can, and should be, quantified. But, business owners need to understand that CX is not…
Young mom shops with her baby in supermarket

How Online Reviews Influence Offline Sales

Leverage Your Online Reviews into An Increase in Revenue The first thing most people do when they come across advertising for a new business is to look for online reviews from past customers. Bad reviews damage to your reputation and discourage new customers from giving you a try. A lack…
Importance of Product Reviews

Importance of Product Reviews (and How to Get Them)

Online shoppers have a virtual plethora of choices for the products they are searching for; so how can your business stand out from the competition? The power lies with your happy customer’s positive reviews and star ratings. The influence of others, through product reviews, is highly valued by your potential…
how to spot fake reviews

How to Spot Fake Reviews

The differences and individual diversity of online consumers blend into a powerful altruism and sense of community when it comes to the kinship of sharing experiences through online reviews. Opinions about your products and services posted in an online review are the reviewer’s contribution to this virtual community and the…
Get Customers to Use Keywords in Reviews(1)

Why You Need to Ask Your Customers to Use Keywords in Online Reviews

Achieving success in local search on Google and industry-specific review sites can be notoriously challenging for many local retailers. To provide the user with the best results, Google is continually updating ranking factors for local SEO, which can make predicting relevant factors difficult. What we do know is that continuously…
Consumers Will Leave Reviews

Consumers WILL Leave Reviews… If You Ask

We live in an incredible era where your business is shaped and defined by your customer’s experience. Online reviews influence potential consumers, as much as a personal recommendation from a friend or family member, a considerable 78% of the time. The value of shared consumer feedback, through reviews, cannot be…
Reviews Influence What We Buy (1) (1)

The Surprising Way Reviews Influence What We Buy

There is no denying the authority that ratings and customer reviews hold for both online retailers and listings for local SMB’s. We tend to rely on the opinions of others from product and service reviews and ratings to help us make a purchasing decision. New research findings suggest reviews influence…
Senior Citizen Reviews

Encouraging Reviews from Senior Citizens

The up and coming demographic on social media is, drum roll please . . . senior citizens! That’s right, as an ideal way to connect with friends and family, far and wide, those 65 years and older are 39 million strong on social media sites like Facebook, Skype, and Twitter…

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